The Importance of Online Branding

‍

In today's digital era, where the majority of recruitment processes begin online, establishing an engaging online brand has become crucial, especially for professionals in the service sector. Hospitality, characterized by its focus on aesthetics and personality alongside experience, demands that job seekers not only showcase their qualifications but also their unique personal brand. We’ve spoken to hundreds of hospitality managers and recruiters and almost exclusively they’ve told us that image and ‘brand’ are important when hiring into a team or opening a new venue.

‍

Online branding refers to how you present yourself and your professional identity on the internet. This can include your social media profiles, personal website, portfolio, and any online content you create or contribute to. In the recruitment process, your online brand serves as your digital first impression, providing potential employers with a glimpse into your personality, work ethic, and professional capabilities. The service sector,including roles within hospitality, retail, beauty and healthcare, places a significant emphasis on personal interaction and customer satisfaction. Therefore, recruiters often look beyond traditional resumes and seek candidates who can demonstrate their ability to connect with clients, maintain high service standards, and contribute positively to the company's image. This is where a strong online brand can set you apart.

‍